Free check for startup founders

The Go-to-Market Check

Fifteen questions on how your startup finds buyers and how it will look to an investor: who buys, what you say, your price, where customers come from, how an enquiry becomes payment, your proof, your numbers and your records. Answer from what you can show, not from what you intend. It takes about five minutes.

This is a self-check, not an audit and not legal or financial advice. It shows where to look first.

0 of 15 answeredNo email needed. Your answers stay in your browser unless you choose to send them.

1.Can you describe your best customer in one sentence, including the event that made them buy?
2.Have you spoken to at least ten people in that group in the last three months?
3.Could a stranger tell what you do, and who it is for, from your homepage in ten seconds?
4.Can you name why a customer picks you over doing nothing or using a spreadsheet?
5.Is your price written down, and have you tested it with real customers, not guessed it?
6.Do you know which one or two channels bring most of your customers, and what each costs you?
7.Could you name where your last five customers first heard of you?
8.Is there a written path from first enquiry to payment, with one person who owns it?
9.Do you know the one step where most people who sign up stop, and what you are doing about it?
10.Do you reach customers on the channel they actually use every day, not just the one that is easiest for you?
11.Can customers pay the way they actually pay (mobile money, bank transfer), and is your pricing shaped around that?
12.Can you show three customers using it, with a result each is willing to let you share?
13.Can you state, from your records, how much it costs you to win a customer and how long they take to pay back that cost?
14.If an investor asked for your customer, revenue and contract records tomorrow, could you hand them over without searching?
15.Are your company registration, tax filings and data protection registration current?

Answer all 15 questions to see your result.

The Go-to-Market Check

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